BUSINESS PLAN WRITING & DEVELOPMENT
With our multidisciplinary team, we are detailed in writing and designing Business Plans by highlighting core areas to help the reader understand the investment/partnership objectives.
From Executive summary to a Feasibility study, Swot analysis, marketing analysis to financial projections, etc, we provide detailed dynamics to business structuring with development goals and sustainability.
While developing a business plan to best suit our client’s needs, we design business document structures that clearly show a direction to a business that has plans of sustainability while trying to avoid grey areas not envisaged.
To ensure that we develop a business plan which is thorough and accurate, we apply best practices into ensuring an up-to-date analysis to address any inflation/ forex spike to allow for an investment that pays big dividends in the long term.
Our business plan will conform to generally accepted guidelines by the Federal or State Government laws and content to help protect the business especially due to change in political administration etc. Basically, our business plan will have Certain elements, and here are a few: Cover letter, title pages, and Binded trims.
Preparing of Executive Summary
We prepare our executive summary,/ statement of affairs which encapsulates the reason for our client’s decision to embark on the investment. Whether it’s a loan request or justifying a grant prepared in the favor of our client, we set clear elements on how the loan will be paid and the terms.
However, if the intention is to find a partner or to request for partnership to a Federal Government and its Ministries, State Government, and or corporate entities; We will have to establish What’s in it for him or her under the above mentioned.
A few things we help our client identify and provide are:
The need for a clear Business concept that describes the business to be engaged in, the market for it, the class of products, and the community or location it will serve. Also, the business must have a competitive edge.
We create features of Financial structuring and highlights which show sales and profit goals.
We carry out Financial analysis to show the financial need and state how much capital is needed for the startup and with implementation in phases. We also structure how the funds will be used and if there will be any collateral attached to the disbursement of funds to run the business.
If there is an existing business in operation, we then identify if the need for expansion is nil or with great prospects. We proceed to study the current position of the business and its performance and we gather relevant information on its losses and gains. We furnish the decision-maker with relevant information about the company, its operations, Its legal freedom, and when it was founded, the principal owners and key officers.
We help the partner/financial institution view the achievements of our client’s business with its consistency. We also present results from test marketing if any available data can be provided by our client.
Descriptive and statistical analysis of our Business plan development:
During our business plan development, we ensure to give detailed business goals which usually begins with a short explanation of the industry and its benefit. While describing the industry, we highlight the pros and cons as well as the outlook for the future. While carrying out the necessary research, we also apply due diligence to help provide our client with accurate information on all the various markets within the industry, including references to new products or developments that could benefit or hinder their business. We only provide reliable data and ensure to cite both sources of information when necessary.
Part of our responsibility to our clients is to enlighten them on best practices when their primary source of funds will come from financial institutions like banks, individual or corporate investors. These kinds of partners want to know hard facts and are unlikely to risk money on assumptions or conjecture.
During the research process and development, we clearly state whether the business is a sole proprietorship, partnership, etc. And once this is established, we project how big the market is, and how the product or service will be distributed and marketed.
Detailed Market Analysis:
At this stage, we perform a thorough market analysis which will help both our client and or the investor define prospects as well as help them establish pricing, distribution, and promotional strategies that will allow their company to thrive in competition, both in the short and long term.
We mark out market analysis by defining the market in terms of size, demographics, structure, growth prospects, trends, and sales potential. Next will be to determine how often the client’s product or service will be purchased by the target market. Then we figure out the potential annual purchase, and what percentage of this annual sum they will either have or can attain.
We advise our clients that no one gets 100 percent market share for long periods and that something as small as 45 percent is considered a dominant share thus making that a benchmark that tells them how well they will do in light of the market planning projections. Another key part of our business plan writing is when we describe the positioning strategy to our client, their partners, and investors. With precision, we differentiate their product or service from that of their competitors and then determine which market niche to fill. This Positioning strategy helps them establish their product or service’s identity within the eyes of the purchaser.
Helping our clients price their product or service is perhaps the most important marketing decision.
Finally, we inform our client of the need for a promotion strategy which must include all the ways they can communicate with the markets to make them aware of their business, products, or services. One of our major pieces of advice to our clients is, if they must be successful, then the promotion strategy should address advertising, packaging, public relations, sales promotions, and personal sales.
Detailed Market Analysis:
At this stage, we perform a thorough market analysis which will help both our client and or the investor define prospects as well as help them establish pricing, distribution, and promotional strategies that will allow their company to thrive in competition, both in the short and long term.
We mark out market analysis by defining the market in terms of size, demographics, structure, growth prospects, trends, and sales potential. Next will be to determine how often the client’s product or service will be purchased by the target market. Then we figure out the potential annual purchase, and what percentage of this annual sum they will either have or can attain.
We advise our clients that no one gets 100 percent market share for long periods and that something as small as 45 percent is considered a dominant share thus making that a benchmark that tells them how well they will do in light of the market planning projections. Another key part of our business plan writing is when we describe the positioning strategy to our client, their partners, and investors. With precision, we differentiate their product or service from that of their competitors and then determine which market niche to fill. This Positioning strategy helps them establish their product or service’s identity within the eyes of the purchaser.
Helping our clients price their product or service is perhaps the most important marketing decision.
Finally, we inform our client of the need for a promotion strategy which must include all the ways they can communicate with the markets to make them aware of their business, products, or services. One of our major pieces of advice to our clients is, if they must be successful, then the promotion strategy should address advertising, packaging, public relations, sales promotions, and personal sales.
Other areas we help our clients develop major components to a prolific business plan are:
- Risk Analysis.
- Competitive Analysis
- Operations/ management structuring.
- Financial forecasting for the Business Plan 》》》
This is a very crucial part of the business plan and while we define the product/ service, its market, and operations, the next area of concern for us and our client is the financial projection structure. We draw up a map that highlights the income statement, cash flow statement, and balance sheet.
Income statement:
This is a simple and straightforward report on the business’ cash-generating ability. It is a scorecard on the financial performance of the business that reflects when sales are made and when expenses are incurred.
Cash flow statement:
This is a very important information for the business, since it shows how much cash you’ll need to meet obligations, when you’ll require it and where it will come from. The result is the profit or loss at the end of each month and year. The cash flow statement carries both profits and losses over to the next month to also show the cumulative amount. It will be prepared on a monthly basis during the first year, on a quarterly basis for the second year, and annually for the third year.
Balance sheet:
This balance sheet is generated annually for the business plan and is, more or less, a summary of all the preceding financial information broken down into three areas: assets, liabilities and equity. It is used to calculate the net worth of a business or individual by measuring assets against liabilities.
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Increase In Growth
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